Application of a Buyer Readiness Model to Adoption of Cross-Vertical Initiatives

I just finished a talk at the Nashville Technology Council's Nashville Analytics Summit.  It covered my colleague and I's paper: Application of a Buyer Readiness Model to Adoption of Cross-Vertical Initiatives. It covers how to sell an analytics initiative, (or any other cross-vertical initiative such as security), to internal stakeholders.  If you'd like, also check out the slides for our presentation: Your Boss Buys Analytics.